10 superpowers to help you
I am a brand designer/strategist with UX design skills sprinkled on top.
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1
Smart design
Design is always about more than 'making it look nice'
Design is pointless if it doesn't align with business goals. With over 10 years experience, I am well versed in connecting these goals to the way designs are executed. Smart.
2
Art direction
Drive consistency across teams — build trust for customers
My art direction makes sure the brand is always being presented well. Consistently showing up in a recognisable way is crucial for building trust with people.
3
Brand strategy
Methodical, measured and in line with business goals
I can work collaboratively with other teams to develop cohesive creative strategies that lead to deliberate, brand positioning, messaging, and visuals. Instead of resources going in every direction, brand strategy makes sure creative projects are deliberate and focused.
4
UX design
Improve retention and sales through well designed user experiences
There is nothing more frustrating than a poorly thought out website, app or product. Good UX is about improving the way customers interact with you. When UX is done right, it gets out of the way so that people can achieve their goals without having to stop and think about navigating a difficult product.
5
Scalable design
Reduce the long term cost of design and build the brand into something that can keep up with rapid growth
As products spread across more and more platforms — bespoke, independent design solutions become unsustainable and build up a ‘design debt’. The more they grow, the more expensive they are to maintain. I can help organise design systems and create a centralised ‘source of truth’ for the brand.
6
Empathy
Listening and observing are two powerful tools to understand what people need
At the heart of my approach to branding and design, is my belief that designing something well means designing with a real person in mind.
7
Collaborative
Working with others supercharges creativity
There is only so much one person can do, but working with a team, unlocks new thinking, greater creativity and game changing ideas. I believe getting feedback and having the humility to listen are critical aspects of good design.
8
Left and right brain thinker
Being ambidextrous is good for more than just basketball
Analysing a design and testing the results are just as important to me as designing creatively. My approach to design is thoughtful and results driven — making sure the spend is worth the result.
9
Brand Management
Raise the value of your brand and create a sense of loyalty for customers
Through consistent brand management, that doubles down on brand promises, my branding skills produce a higher level of advocacy from customers.
10
Honed creativity
Be outstanding in a crowded market
I have spent the last 10 years developing my creative skillset. Driven by purpose and ignited by experience, my design creates differentiation in the market.
