This is the story of how I went from breaking things to fixing things.

This is the story of how I went from breaking things to fixing things.

From a young age, I have always enjoyed exploring imagination and fixing things. Imagining a fictitious world was always my 'go-to' game, but if I wasn't imagining a fictitious world, I was taking something apart so that I could fix it again (of course this began with purely taking things apart, my poor parents!). This developed as I grew older and turned into an interest in art — visually expressing some of my ideas — and problem solving. One thing led to another and I ended up a designer!

Although I had been taught how to design, it wasn't until a number of years into my trade that I really 'took it apart' to understand the real problem I was trying to solve. In 2016 the business I was working for (Bless Agency) faced a huge turning point and led to my discovery of aligning design with strategy and purpose.

As a result, I believe that good design isn't a purely artistic exercise. It exists to communicate ideas and make a difference. Design is about helping people connect with ideas, to see new ones, and to feel old ones. Good design brings joy and delight to people. When design is done well, it excites people. It gets them thinking and will make them smile.

The idea that I can delight someone with design is something that gets me out of bed in the morning!

Through design, we can help people learn new things, share ideas and influence culture. I am excited to be continuing to learn new ways of doing this everyday!